Easy to Implement

Instant ID works behind the scenes, from the consumer's perspective and from the marketing enterprise perspective. You do not have to make any changes or create new communications – with exception to pointing your existing URL or directing your audience to a specific URL that mimics your current web presence. Each page visitor provides first name, last name & zip code information allowing Instant ID to render immediate and relevant content customized to the viewer, based on hundreds of profile attributes in real time.

Proven to be Effective

The marketer gains a great deal of valuable information on customers and prospects who visit your Instant ID site. Each visitor's identity is captured immediately, so you can see who is purchasing, who has simply browsed the site, and who has abandoned their transaction. MOV Digital Media meaningfully improves the recapture rate for those visitors who visited the site, but didn't transact. More importantly, we offer a process leveraging direct mail, mobile, and e-mail to solve for cart abandonment. We have proven this and can do the same for you.

Beth is a married mother of three in her 40's. Her household income is between $75,000 and $100,000, her family owns two cars, and she is motivated by price and customer service. Her children are of elementary and high school age. Beth visits her favorite shopping site and enters her first name, last name, and zip code providing these and hundreds more attributes in real time. Her now customized webpage reflects her gender, ethnicity, family structure, a savings opportunity, and satisfaction statement. Her customized site positions products and services that reflect past transactors modeled against the same attributes as Beth. Cart value and conversion increase of 5%!

Dan is a single man in his 30's. His personal income is between $45,000 and $60,000; he leases his automobile and does not have a mortgage. Dan's interests are fitness and outdoor activities and he is known to respond to both e-mail and direct mail offers. Dan visits his Instant ID site and enters his first name, last name, zip code and is presented with a customized site showing a fit man in his 30's in an outdoor setting. Dan views many products at the site, but does not fill a cart or make a purchase. In a timed and thoughtful way, Dan receives an e-mail notice and follow up postcard delivered to his mail box offering savings on the products he viewed. Additional products are offered that reflect the same Instant ID profile of others matching Dan who have also transacted at the site. MOV Digital Media Recapture rate is 13%!

Sarah is a retired woman in her 70's. She is an avid gardener, has multiple grandchildren, owns her home and contributes to charity. Sarah tends to shop emotionally on-line at her favorite store sites and enjoys filling carts, but often abandons them. Sarah visits her Instant ID site and provides first name, last name, and zip code which immediately provides her a custom page with relevance to her lifestyle and the hundreds of other attributes captured. Sarah's profile shows she responds well to direct mail. Instant ID generates a 1:1 trigger direct mail piece that reflects the items in Sarah's cart and a coupon offer valid through next week. MOV Digital Media reduces abandonment by 12%!

Brian is in his 20's, rents an apartment, owns a used car, and works in the retail industry. Brian visits his favorite sunglasses retailer, enters first name, last name, and zip code to see offers and messaging that relate to him on a personal level. He views a pair of sunglasses, but does not transact. Three days later, Instant ID sends him a coupon via SMS Text to his mobile device with a savings offer, and Brian transacts. Mobile phone shoppers are showing a growing preference for text marketing and MOV Digital Media offers a solution. MOV Digital Media "SMS Save" drives 3X return!